With some strategy and media relations assistance from Toronto’s PUNCH Communications, Stella Pharmaceutical has recently executed their newly formulated meal replacement brand, Nutribar.
“We’re excited about the integrated marketing launch for our Nutribar brand,” said Brenda Embree, VP Marketing, Stella Pharmaceutical. “We’ve implemented creative PR tactics, backed by a national interior transit advertising campaign and plan to keep the momentum going with online communications.”
Nutritionist and host of Slice Network’s ‘The Last 10 Pounds Bootcamp’ and ‘Bulging Brides’ Nadeen Boman also played a hand as the lead spokesperson for English Canada, while Canadian Olympic athlete Nathalie Lambert, was the spokesperson for the Quebec market. A new contest will be executed shortly with partner LaSenza and their new “Spirit” active woman’s line. Some pre-launch buzz was generated through product samplining at the recent The Total Wedding Show in Toronto and additional samplings are scheduled in retail chain Town Shoes.
A new site was created by Montreal-based Bam Strategy and a national interior transit campaign with creative done by Wild Mouse Advertising and the ad buy conducted by VMC Media of Toronto.