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Electrolux Retains scratch As Agency Of Record

Good news is cooking over at scratch as they have once again been named Agency of Record for Electrolux, an account the have managed since 2005. scratch will provide full communications support including media, creative, PR, in-store execution, and sales support.

“2009 will be a big year for Frigidaire, with updated products and a strong focus on furthering our customer relationships,” says Tom Coulman, Director, Product and Brand Development for Electrolux Major Appliances. “scratch has been with us for so long, they not only understand the brand they understand us.”

As part of the strategy for 2009, Electrolux and scratch will focus on two key products that are part of the appliance manufacture’s line up, Electrolux sells more than 40 million products in 150 countries.
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