The venerable Canadian furniture retailer selected Strategic Objectives to collaborate on a “multi-pronged” communications campaign. Since Leon’s is still Canadian owned and operated, expect heavy emphasis on it’s role in the Canadian psyche. The plan also focuses on employee recognition programs, special events, and a tour by Leon’s CEO Terry Leon.
They’re also promising the opening of a “new Canadian landmark”-likely a reference to the planned Leon’s store in Toronto’s historic Roundhouse. That announcement had met with some derision by local citizens, so we’ll see how the campaign responds to any future grumbling.
“Leon’s is an outstanding made-in-Canada success story,” says Strategic Objectives Co-founder and Executive Vice-President Judy Lewis, “and its commitment to community and success is truly worthy of celebration. We look forward to an amazing year and beyond.”