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Speaking Of Corporate Transparency: MEC Releases List Of Factories

By Christie Adams / November 6, 2008

Two days ago,  I heard Shel Holtz discuss corporate transparency.   I also got involved in a debate that said that as long as a company operated with complete transparency, it could maintain a positive reputation regardless of their actions. Here’s a good example that might suggest it’s true. Mountain Equipment Co-op has released a […]

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Job Posting Now Available On PR In Canada

By Christie Adams / November 6, 2008

Is Your Company Hiring? PR In Canada – https://www.princanada.com is Canada?s newest online publication dedicated to the public relations industry with fresh news and articles every day. Our purpose is simple-to be the voice for communications and public relations industry across Canada. We want to share your opinions, thoughts, success stories and research that will […]

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Celebrity Endorsement Might Be The Best Bang For Your PR Dollar

By Christie Adams / November 6, 2008

The celebrity endorsement game has certainly changed. It’s not enough anymore to slap the latest movie star’s photo on a bottle of perfume and call it a product pitch.  Now, most celebrities collaborate heavily (or at least claim to) on whatever product or brand they’re shilling. Which means a celebrity endorsement might just be the […]

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To Tweet Or Not To Tweet? A Social Experiment

By Christie Adams / November 6, 2008

So I posed the question yesterday whether brands should post on Twitter as the brand itself  or if they should assign a spokesperson to tweet on behalf of the company. It inspired John Carson at GCI group to take my question one step further. He asked his followers on Twitter what they would do.   The […]