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United Church On YouTube: URL Come, All Ye Faithful

BuzzCanuck’s Sean Moffitt had a great post two weeks ago how churches and religions could do more to open the lines of communication between themselves and the faithful.

Apparently, the United Church of Canada thought so too-they’ve launched their own YouTube channel.

It has 20 videos posted so far,  most of which are focused on the charitable  and volunteer efforts of  church members across the country.   Certainly, it breaks down the traditional church image of going to a service and being talked at for an hour and a half.

The videos have more of an internal focus than an external one-preaching to the choir, so to speak-though there is a suite of videos from the Church’s Moderator, David Giuliano.

I’d still like to see one of Canada’s religious groups launch their own social networking site-as Buzz Canuck suggested-but it’s refreshing to see that the United Church gets that effective messages are best transmitted through two-way communication over the web.

Curious?  Check it out at www.youtube.ca/unitedchurchofcanada .  The site officially launches Oct. 30.

Aaron McCarroll Gallegos

Thanks for noting The United Church of Canada’s new YouTube channel. We’re excited about it and the many possibilities it offers to present videos that people normally wouldn’t get the opportunity to see.

In addition to our new YouTube channel, the United Church actually does also have a social networking site such as Buzz Canuck suggests. It’s called WonderCafe (www.wondercafe.ca) and it’s been online for almost two years now. You may remember the heavy coverage WonderCafe and its accompanying “Bobble-head Jesus” and “EZ Answer Squirrel” ad campaigns in the Canadian press a couple of years ago at the launch.

WonderCafe features vibrate, open-minded discussion on spiritual topics, moral issues, and life’s big questions. It also offers blogs, “Facebook-like” user profile pages, and congregational microsites where churches can post video, photos, and messages.

There’s a lot of exciting interaction taking place on WonderCafe, which we hope to bring to our new YouTube channel as well. We encourage you to stop by and check out these sites as examples of how social media is being used by The United Church of Canada.

Christie Adams

Thanks for the update, Aaron-I’ll be sure to check it out. I’m glad to see that the United Church leading the social media charge when many other organizations-religious and secular-are reluctant to use them.

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