The White Ribbon Campaign knows that to end male violence against women, it’s crucial that their messages reach young men and boys.
Since social media is the most effective way to connect and educate this demographic, they’ve engaged Delta Media to head up a new social media campaign aimed at male youth.
The Ottawa-based bilingual agency will also head up anti-violence efforts for Le Centre ontarien de prévention des agressions (COPA).
The campaigns will educate boys on treating women as equals and with respect through social media strategies and tactics.
This group is active on social networks, so Delta will hopefully make a difference through their efforts.[ad]