So itWorld Canada reports that a Robert Half Technology survey shows nearly two-thirds of CIOs aren’t planning to implement tools like wikis, blogs or social networks at their companies. Isn’t THAT ironic, Alanis.
How could Canada’s CIOs not appreciate the way these tools improve internal communications at corporations-something so vital during (to use the phrase of the month) these tough economic times?
That’s the problem, I realized. CIOs are more knowledgeable of new technologies than anyone else, but their appreciation of their value ends there. In fact, technology executives are probably more concerned about the risk Web 2.0 tools pose to security and, yes, productivity, than the benefits of them.
This is where communications people come in.
Public relations professionals are in a position to show CIOs how these tools can be deployed effectively in a corporation, improve its top down communication and improve, not harm, the bottom line.
It will take cooperation from chief marketing officers and chief technology officers, but if the survey is correct, it will be the only way to get Canadian companies to improve internal communication by the use of these tools.
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