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Espresso Chosen By United Way GenNEXT

United Way Toronto wants to engage a younger crowd of supporters, and has signed on Espresso to do it.

The brand infiltration agency will create an integrated campaign to support the United Way’s GenNEXT program, including a planned social network.

Espresso will manage the account on a pro bono basis.

“United Way does such important work in this city (Toronto)”, says Espresso COO Jacquelyn Corbett Cyr. “We have the capacity to help them reach a demographic that we have a lot of experience with.”