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Executive additions at NATIONAL PR

NATIONAL Public Relations has responded to Canada’s rapidly changing business environment with two senior level additions to its team.

New vice-president, employee engagement Carolyn Ray will bring NATIONAL’s clients greater employee training and retention programs. She wil also help them work with evolutions in employee communication from social media.

Vice-president, media strategy Ben Chin will guide NATIONAL clients through the vast selection of digital and social media tactics now available to them, and will work with them to create strategic new media campaigns.

Both VPs were added in response to client needs to keep up and compete with the rapid changes in business communications of the last few years.

“Adding Carolyn and Ben reflects our firm’s belief that public relations consulting is fundamentally evolving,” said NATIONAL managing partner John Crean, “And that the industry and our firm must offer new areas of specialization to ensure our clients are ready for future business challenges.”