Ten Minutes With Argyle's Dan Tisch - PR In Canada

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Ten Minutes With Argyle's Dan Tisch

I had the chance to speak with Argyle Communications’ president Dan Tisch, after the firm’s recent addition of Jamieson Laboratories to its client roster. He was in a good mood, understandably, as we talked about Argyle’s future.

“Argyle has always had a focus on promoting healthy products,” says Tisch. Past clients include Weston Bakeries and So Good Soy. Considering that, the signing of Jamieson, the oldest natural medicine research and producer in Canada, makes an ideal fit for both client and agency.

It probably explain’s the firm’s accelerated growth of late-growing from a boutique firm to mid-sized agency in five short years.

“We’ve had balanced growth in all areas,” says Tisch, which include financial communications, government and public affairs, and brand marketing. “But healthcare is going to drive our growth.”

Argyle’s past health accounts have been primarily from the consumer side. The Jamieson win brings Argyle its first client with both consumer and public health interests-so it’s little wonder Tisch sounds so pleased about it. “(Jamieson) is where the world of public health and consumer health come together. It bridges the gap.”

The focus on the client is what will drive Argyle’s growth, even through current economic times. “We’re really a firm that’s been driven by our clients,” Tisch says. “Our only goal is to grow and the way we grow is to bring a higher level of quality and creativity to everything we do.”

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