Argyle Communications has taken on one of Canada’s oldest natural remedy providers as its new client.
Jamieson Laboratories has signed on with the Toronto-based agency and, based on the press release chatter, it should be a mutually beneficial partnership. Not only will Jamieson receive public relations and strategic communications support, Argyle will raise the profile of its expanding health and wellness division.
Specific goals include brand building for Jamieson’s line of natural source vitamins and supplements.
“Canadians are increasingly aware of the immense health benefits of supplements, but they are more discerning than ever about the products they choose and use,” says Argyle president Dan Tisch. ” The Argyle team is excitedabout telling the Jamieson story of quality, purity and innovation.”[ad]