If you’ve been reading some of the news on PR In Canada lately you would have noticed a number of firms across the country have been actively expanding their expanding their technology focused client roster such as here and here just to name a few. Personally I’ve been busy working on Toronto Tech Week which takes place in September so have noticed a different in attitudes and spending, but what is your take?
Is there something that PR firms are doing different to win the new business? Has there been a drastic change in the market place?[ad]