How many times have you been in line at the grocery store and glanced over at an issue of US Weekly or the Enquirer? Or are you afraid to admit that you read them? While print gossip rags have been the rage for years, a new generation of Gossip has hit the Internet in the form of Perez Hilton with his must read gossip blog PerezHilton.com. Sound Source Networks, a division of Astral Media Radio is looking to leverage the Perez effect and has signed him to an exclusive radio show beginning Monday, May 5. Listeners can hear Perez Hilton twice daily with fresh updates from his blog .
“This is the first time a superstar created on the Internet has made the transition to radio. Having someone as compelling as Perez as part of a station lineup will significantly drive a radio stations brand to hip and cool,” said Jean-Marie Heimrath, President of Sound Source Networks.
“Perez is as electric and entertaining on-air as he is on his blog. He’s a natural talent and will register as peoplemeter-active.
PerezHilton.com was launched in 2004 and eMarketer has identified it as one of the top 5 websites for college aged women, beating out MySpace.[ad]