Cash is King and Bank of Montreal (BMO) has launched a campaign this week their “BANKSHOT” contest where the winner is eligible for a prize of $100,000. Partnering with The Score and Toronto Raptors where The Score’s Cabral “Cabbie” Richards will shoot a half court shot during the Toronto Raptors game versus the Milwaukee Bucks April 9, 2008.
“BMO is very proud to be the Official Bank of the Toronto Raptors,” said Sandy Bourne, Vice-President, Advertising, Sponsorships, Events & Merchandising, BMO Financial Group. “The BMO $100,000 BANKSHOT Contest represents an exciting way for us to be part of the Raptors and generate excitement for their fans.”
As part of the campaign a microsite at www.thescore.com/contests/bmo was developed viewers are encouraged to visit and identify the secret word given during select Raptors broadast on the Score.[ad]