CORRECTION: Since joining Vox Communication, Pierre Savard, Rabih Sebaaly and Stéphane Boutin have rebranded the agency to SSB Communication Marketing.
Vox Communication Montreal-based Vox Communication Intégrée has launched a new division called SSB Communication Marketing which will focus on offering various non-traditional communications and marketing services to clients such as A. Lassonde, L’Oréal Canada, MDS Pharma Services, Breville, Johnson & Johnson and the Maman Dion Foundation.
“After fulfilling my contractual obligations for Draft in 2007, I am extremely enthusiastic about joining Rabih and Stéphane’s dynamic and highly skilled team, said Pierre Savard. The chemistry was there from day one and we share the same vision of the market and our firm. Non-traditional communications take up an increasingly large part of budgets and the marketing mix. We intend to position SSB among the most innovative and productive communications firms in the field.”
The newly created agency will look to help clients build brand equity to ensure maximum efficiency, accuracy of results and return on investment, whether it be for retail marketing, promotion, relationship marketing, direct marketing, sponsorships, event marketing or B2B-B2C-B2A communications companies.[ad]