Insight Sports has signed their second sponsorship deal of the week, this one brings the sports media and entertainment company in partnership with WFN: World Fishing Network as they have named Lakeport Brewing as the official beer sponsor of the 2008 WFN Tour Bass Championships, a Pro-Am Canadian fishing circuit that features five Ontario-based events and a total of $1,000,000 in prize money.
“We are very excited to be a part of this elite, Canadian-based, world class sporting event,” said Tom Rolfe, Brand Manager, Lakeport Brewing. “Together with Insight Sports, we look forward to working closely with the WFN Tour Bass Championships to help build this property into an exciting and entertaining summer event that all fans of competitive sport fishing can enjoy.”
Lakeport Brewing has the exclusive pouring rights at all WFN Tour Bass Championship gala events. On-shore event execution will include the Lakeport Zone beer garden. In addition, as part of the WFN Tour Bass Championships television broadcasts, the Lakeport Hot Seat, an interactive discussion forum featuring the event’s top professional anglers, has been created.
The campaign will be launched at the upcoming Toronto Sportsmen’s Show, March 12 to 16 where the Lakeport Hot Seat will be on hand to feature a series of informative, hard-hitting and entertaining interviews with some of the topupc professional anglers competing on the tour, including Bob and Wayne Izumi, J.P. DeRose, Dave Mercer and Dave Chong.
“As a brand that is synonymous with sportsmen and the Canadian outdoors, we are thrilled to have Lakeport Brewery on board as the official beer sponsor of the 2008 WFN Tour Bass Championships,” said Dan Cimoroni, Vice President of Sports and Entertainment for Insight Sports. “We’re looking forward to partnering with Lakeport this season as we continue to grow and promote the inaugural edition of the WFN Tour Bass Championships through innovative initiatives such as the Lakeport Hot Seat.”
Four WFN Tour events will also be hosted where top professional anglers including Bob Izumi, DeRose and Mercer as well as many international competitors from the United States and overseas will be competing for a tournament purse of $150,000 while the fifth and final event, the WFN Canadian Open, will see competitors vie for a total purse of $300,000.[ad]