Every few years some form of technology comes along and becomes to dominate disrupter of the day. Over the last two years the current disrupter has been Social Media, whether it be News Corp’s $580 million purchase of MySpace, Google’s $1.65B of YouTube. Of course we can’t forget to mention the current addiction called ‘Crackbook’ other wise known as Facebook, admit it you check your profile at least twice a day.
Last January I host a breakfast seminar for Profectio and to my surprise 75% of the attendees were public relations professionals, not having formally worked in either industry directly my assumption was that the advertisers would want to learn how to use these tools to brand product or service messages. Agencies large and small showed up to hear the latest that was being said about Social Media and what the latest trends were at the time. Hmm, maybe it is time to host another event on this topic, a lot has changed in a year’s time, I have even gotten on Facebook.
There have also been several advertising and public relation agencies who’ve shifted their business models and started to offer social media services. No surprise here, everyone wants to get on the band wagon of what is hot and get their piece of the pie. I do wonder though, which camp does Social Media belongs in? When I invited Shel Isreal, co-author of Naked Conversation up to Toronto on a cold March back in 2006 he preached that it is about “being part of the conversation. ” There have been the Third Tuesday events which are hosted across Canada in cities such as Montreal, Toronto and Vancouver, each bringing together PR professionals together to network and exchange ideas.
I’d love to hear your thoughts, who should offer Social Media, Advertising or PR agencies?[ad]