2008 is a historic year for Frigidaire as the company that has brought consumers cooking products, dishwashers, refrigerators, freezers, laundry, and many other home appliances celebrates 90 years of delivering these products to Canadians.
“This is an exciting time for our organization, with new product launches and changing corporate priorities,” says Tom Coulman, Director, Product and Brand Development for Frigidaire. “We are ecstatic that scratch is on board for the ride.”
Since scratch was brought on board in 2005 as the Agency of Record, they have been mandated to develop, execute and evaluate all marketing activity for the Frigidaire brand. These programs include: creative, media planning, public relations, the development of the first-ever Frigidaire television commercial in North America, and many national promotional programs. Frigidaire is the largest division of Electrolux Major Appliances with over 1000 different products.[ad]