There are a lot of breasts on the Internet and as part of ongoing awareness about breast cancer, Rethink Breast Cancer and Schick Quattro for Women have teamed and launched the “Booby Wall” (www.boobywall.ca). The Booby Wall is a virtual, interactive exhibit of breasts designed to educate Canadian women about early breast cancer detection and to promote Rethink Breast Cancer’s Touch, Look, Check program. The campaign is aimed at women across Canada to encourage them to touch and look at their breasts and then take a picture of their breasts to upload to the Booby Wall.
The Booby Wall was created for Schick Quattro for Women by Real Interactive and BOOM Marketing and was launched exclusively through a media relations campaign developed by Paradigm Public Relations . Media from Australia to the USA are calling it a “brazen and novel campaign.” In fact, more than 850,000 unique visitors from more than 100 countries around the world have checked out the Booby Wall in less than three weeks.[ad]