Comments on: Your Pitch STINKS, PR Professionals Need To Step Up Their Game http://www.princanada.com/your-pitch-stinks-pr-professionals-need-to-step-up-their-game?utm_source=rss&utm_medium=rss&utm_campaign=your-pitch-stinks-pr-professionals-need-to-step-up-their-game Daily Source for the Public Relations Industry in Canada Tue, 20 Jul 2010 14:04:20 +0000 hourly 1 http://wordpress.org/?v=3.0 By: 2009, The Year Your Lost Your PR Power | PR In Canada http://www.princanada.com/your-pitch-stinks-pr-professionals-need-to-step-up-their-game/comment-page-1#comment-1530 2009, The Year Your Lost Your PR Power | PR In Canada Mon, 14 Dec 2009 15:04:36 +0000 http://www.princanada.com/?p=1441#comment-1530 [...] instantly just got harder.  The role of public relations is constantly evolving and changing and in 2009 the ability to simple push out a press release and get “instant coverage” went o... with the traditional media business [...] [...] instantly just got harder.  The role of public relations is constantly evolving and changing and in 2009 the ability to simple push out a press release and get “instant coverage” went o… with the traditional media business [...]

]]> By: Jaclyn Jones http://www.princanada.com/your-pitch-stinks-pr-professionals-need-to-step-up-their-game/comment-page-1#comment-1525 Jaclyn Jones Wed, 09 Dec 2009 20:00:48 +0000 http://www.princanada.com/?p=1441#comment-1525 Hallelujah! As a Marketing and Advertising professional we have been preaching this to our Clients (and anyone who will listen!) that you don't just get a press release and "send it out" in a giant mass email! It takes us considerable time to research appropriate publications (and getting the Editor/Publisher names and contact info is as hard as picking up the phone and ASKING for it!) but it's time well spent. We've got a 4-step process we use when developing a PR program for Clients - and while it's time consuming, it's effective. And it addresses 'personal emails' as a key component to a successful program. I know that the Editors and Publishers (and Sales Reps) we make contact with really appreciate our stories, because we've built a reputation of not sending out mass-email-irrelevant-stories! In many instances what began with a simple Press Release turned into the Editors calling us to turn the release into a featured news-story - how's THAT for relevant!!! Why send something to a publication that has NO relevance to the readers? It just makes no sense - and yet - I bet you guys are inundated DAILY with "Good morning" generic emails ... I don't envy you ... Great article - keep up the good work David - we enjoy your enewsletters a lot, keep 'em coming! All the best, Jackie Hallelujah!

As a Marketing and Advertising professional we have been preaching this to our Clients (and anyone who will listen!) that you don’t just get a press release and “send it out” in a giant mass email!

It takes us considerable time to research appropriate publications (and getting the Editor/Publisher names and contact info is as hard as picking up the phone and ASKING for it!) but it’s time well spent. We’ve got a 4-step process we use when developing a PR program for Clients – and while it’s time consuming, it’s effective. And it addresses ‘personal emails’ as a key component to a successful program.

I know that the Editors and Publishers (and Sales Reps) we make contact with really appreciate our stories, because we’ve built a reputation of not sending out mass-email-irrelevant-stories! In many instances what began with a simple Press Release turned into the Editors calling us to turn the release into a featured news-story – how’s THAT for relevant!!!

Why send something to a publication that has NO relevance to the readers? It just makes no sense – and yet – I bet you guys are inundated DAILY with “Good morning” generic emails … I don’t envy you …

Great article – keep up the good work David – we enjoy your enewsletters a lot, keep ‘em coming!

All the best, Jackie

]]>