Seems knowledge does pay: Montreal-based Communications MECA was chosen by Vitasoy Inc. and FACES Cosmetics as their agency of record and, according to official sound bites, much of the decision came down to who and what the agency knows
Vitasoy, producer of organic soy products, chose MECA for its “creative energy and industry knowledge” to head up its Canadian campaign
Likewise, FACES says it was impressed by MECA’s relationships with the Canadian fashion and beauty industry when it was fielding offers for new agencies
MECA co-founder Esther Buchsbaum says “We are proud to welcome both FACES and Vitasoy to our roster of clients. These are companies with a strong work ethic, committed to the integrity of their product and the well being of their customers.”
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