Tradition is good, but sometimes we all need to shake things up a bit, and dust off those cobwebs. Lyndon Johnson is looking to do exactly that with his new agency “THINK DIFFERENT[LY],” that is aiming to offer small-medium businesses a different way to work with a public relations agency.
According to Lyndon, “Traditional PR agency models are also far too focused on fee-generating activity rather than actually helping their clients figure out the best way to market their product or service. Figuring out who the target audience is, what a company should say to them, and how best to do it, takes a back seat in many cases. We want to redress these problems and help companies increase the return on their PR and marketing investments.”
THINK DIFFERENT[LY] will work with clients based on a set-hourly rate versus the traditional model where an agency puts a client on a retainer.
Latest posts by Dave Forde (see all)
- Kim West Appointed Partner Of Public Affairs And Government Relations At NATIONAL Public Relations In Toronto - December 16, 2014
- Sarah Young Appointed Managing Director of NATIONAL Public Relations In Atlantic Canada - December 16, 2014
- Sponsorship Marketing Council Of Canada Taps New Chairman - December 16, 2014