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Recent Headlines from PR In Canada- GMC Plays Ball With Montreal Alouettes In Sponsorship Deal
- Jennifer Nebesky Joins MAVERICK As Senior Vice President, Client Services
- Richtree Natural Market Restaurants Selects MAVERICK As PR Agency Of Record
- Ultima Foods And CASACOM Awarded 2013 Silver Anvil For Reputation /Brand Management
- Microsoft Canada Names Veritas Communications PR Agency Of Record
Public Relations Archive
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North Strategic Tapped As AOR For Samsung Canada
Posted on February 23, 2012 | No CommentsNorth Strategic Tapped As AOR For Samsung Canada -
Predictions For The Future Of Branding And Communications: A Conversation With Bruce Philp
Posted on May 10, 2011 | No CommentsPredictions For The Future Of Branding And Communications: A Conversation With Bruce Philp -
2009, The Year Your Lost Your PR Power
Posted on December 14, 2009 | No CommentsOver on Profectio I shared some thoughts and observations of media and news organizations this past year, I called the post “Free Media Is Dead!” Many news organizations were... -
Your Pitch STINKS, PR Professionals Need To Step Up Their Game
Posted on December 8, 2009 | 2 Comments5 Suggestions On How To Pitch To Media -
What Is More Important to PR – First To Publish Or Deep Analysis?
Posted on September 1, 2009 | No CommentsThis of course raises a question in my mind, what is more important to you as a public relations professional? -
Can the CBC Make Hockey Fans Forget Tradition?
Posted on September 25, 2008 | 2 CommentsThe NHL hockey season is upon us again, which means we’ll soon find out if the CBC has managed to recover from its Hockey Night In Canada theme song gaffe.... -
Are PR Practitioners making what they should?
Posted on September 24, 2008 | No CommentsSo The Equal Pay Coalition is calling today womens’“Now You’re Working For Free” Day. As of September 17, 2008 is 71% complete, and since women on average make 71 cents... -
Koodo's Next Move? Turning the Public Into A Star
Posted on September 24, 2008 | No CommentsWell, Koodo’s gone and and ruined my Hallowe’en costume for sure this time. Full disclosure: I’m one of those geeks who has a Hallowe’en costume in mind at least seven... -
The Maple Leaf Foods Crisis: One Month Later
Posted on September 19, 2008 | No CommentsIt’s been a month since the Listeria outbreak at a Maple Leaf Foods’ meat packing plant so it’s a good time to take stock of how the company handled the... -
Combating professional isolation when you work alone
Posted on February 5, 2008 | 1 CommentI have been working as a PR consultant for many years, and for most of that, I’ve been self-employed. Essentially, I’m a one-woman shop, a ‘boutique agency’, a virtual PR...
