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Media Measurement Archive
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You Don't Blog, Are You Now A Life Streamer?
Posted on September 21, 2009 | No CommentsEveryone was all a buzz (for a minute) when Edelman’s Steve Rubel said that he’s going to give up blogging for life streaming which wondering whether it was time to get on the next band wagon of communications. -
Event: Online Measurement and Strategies for New and Social Media – Multiple Dates/ Cities
Posted on September 10, 2009 | No CommentsNews Canada and the Media Relations Rating Points (MRP) present an evening series on measuring online public relations activities. This series has been designed to provide communications professionals with the tools and knowledge -
Measurement Myths, Misconceptions & Misfires
Posted on February 24, 2009 | No CommentsA couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. -
Advertising Equivalency’s Hangin’ Around Like a Bad Smell
Posted on February 11, 2009 | 1 CommentMuch has been written in recent years of the perils of advertising equivalency so, while one might think that it’s not something we need to revisit, it is. It’s frightening how many folks find their way to my blog—and I suspect any other measurement blogger out there—on a daily basis because they’ve searched for a way to calculate ad value. -
PRoxy vs. PRoof in PR Measurement
Posted on January 14, 2009 | No CommentsCorrelation and Causality. Words not often used by the communications industry. Initially because we didn’t need to. Now because we generally don’t want to. -
The Week On PR In Canada January 9
Posted on January 12, 2009 | No CommentsJust before we start into the news and updates for the third week of January 2009, let's take a look back at what happened across PR In Canada. We also added a few updates to the look and feel of our sister publication Profectio.com. -
Measurement-by-Tactic vs. Measurement-by-Objective
Posted on December 17, 2008 | 1 CommentResearch IS measurement. Measurement IS research. The same techniques and tools. The same continuum. Different times, perhaps, but they are co-dependent and co-enablers. Using research in a pre-campaign, formative capacity can puts us in a more measurement-friendly place post-campaign. -
Measuring Stakeholder Relationships: A Case Study
Posted on December 5, 2008 | 2 CommentsWe work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building... -
The Waterline in Research & Measurement
Posted on November 26, 2008 | 2 CommentsMost of us have seen Titanic and the source of its demise. If you haven’t seen it, perhaps you’ve seen an iceberg on the Discovery Channel, on a bottled water... -
PR Industry, Wake Up And Smell The Social Media Monitoring Opportunity
Posted on May 21, 2008 | 3 CommentsI attended last night's Third Tuesday (which was finally held on a 3rd Tuesday) and the topic was "More than just an Act of Faith. How do we measure social media?"
