Posts Tagged ‘Measurement’
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What Social Media Experts Could Learn From Pollsters And Political Campaign Managers
What Social Media Experts Could Learn From Pollsters And Political Campaign Managers [Read More]
Measurement Myths, Misconceptions & Misfires
A couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. [Read More]
Measuring the Financial & Investment Community
Communications and investor relations measurement (in the financial and investment community) is often binary. One-zero; on-off; up-down. Did stock go up? Are analysts recommending our stock? More than before? [Read More]
