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Measurement Archive
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What Social Media Experts Could Learn From Pollsters And Political Campaign Managers
Posted on April 14, 2011 | No CommentsWhat Social Media Experts Could Learn From Pollsters And Political Campaign Managers -
Measurement Myths, Misconceptions & Misfires
Posted on February 24, 2009 | No CommentsA couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. -
Measuring the Financial & Investment Community
Posted on January 6, 2009 | No CommentsCommunications and investor relations measurement (in the financial and investment community) is often binary. One-zero; on-off; up-down. Did stock go up? Are analysts recommending our stock? More than before?
