Posts Tagged ‘Maple Leaf Foods’
Updates from Profectio & PR In Canada
PR In Review – Oct 6 – 10
Election Day-Canada has chosen its government. This campaign has been fun to watch from a public relations standpoint-it’s Canada’s first federal election in the Web 2.0. world and the party leaders have had a brand new set of tools and rules to learn. It might [Read More]
Maple Leaf Foods' Second Nightmare: How Would You Handle The Crisis?
Maple Leaf Foods must be wondering when it will all stop. A second contamination of listeria has been found at the same processing plant as the first, which killed 20 people back in August and left dozens more ill. Now the company is faced with the challenge of hanging [Read More]
The Maple Leaf Foods Crisis: One Month Later
It’s been a month since the Listeria outbreak at a Maple Leaf Foods’ meat packing plant so it’s a good time to take stock of how the company handled the ultimate public relations nightmare. Soft facts-a noticeable lack of outrage at Maple Leaf itself and a greater [Read More]
