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Celebrity Endorsement Might Be The Best Bang For Your PR Dollar

November 6th, 2008 | Features | 1 Comment

The celebrity endorsement game has certainly changed.
It’s not enough anymore to slap the latest movie star’s photo on a bottle of perfume and call it a product pitch.  Now, most celebrities collaborate heavily (or at least claim to) on whatever product or brand they’re shilling.
Which means a celebrity endorsement might just be the best value [...]

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