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The Ultimate Rebranding Challenge: Hamilton, Ontario

October 15th, 2008 | Campaign News | No Comments

Rebranding companies and individuals is one thing. Rebranding an entire city is another.
That’s what a group of citizens of Hamilton, Ontario are hoping to do, though, to their hometown. No fans of the city’s Steeltown moniker, they want Hamilton to be known as “The City of Waterfalls“.
Seems the city is actually home to more [...]

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