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Gamers Invade SilverCity Newmarket Cinemas During Launch Of SilverCity Newmarket Cinemas! XSCAPE Entertainment Centre

June 30th, 2009 | Campaign Corner | No Comments

To help with the launch of the new SilverCity Newmarket Cinemas! XSCAPE Entertainment Centre, Cineplex Entertainment hired integrated brand activation agency TrojanOne to come up with a creative campaign that would entice and engage teens and gamers for the center’s opening last Friday.

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