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Advertising Equivalency’s Hangin’ Around Like a Bad Smell

February 11th, 2009 | Features | 1 Comment

Much has been written in recent years of the perils of advertising equivalency so, while one might think that it’s not something we need to revisit, it is. It’s frightening how many folks find their way to my blog—and I suspect any other measurement blogger out there—on a daily basis because they’ve searched for a way to calculate ad value.

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