Survey Says, 47% Of Canadians Use Twitter

By Dave Forde on March 26th, 2009

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Update: The survey results were conducted by polling over 10,000 Canadians including members of the Vancouver Board of Trade.

6S Marketing, a Vancouver-based Internet marketing firm conducted a survey to its database of over 10,000 people on their use of social media.

Here’s some interesting data from 6S Marketing,

70% of Canadians say they use social media.
Facebook is the most popular social networking site with 70% of people surveyed currently having an account.
47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.
Only 20% of people surveyed currently use MySpace.
YouTube & Flickr are the most popular social media sites with 38% & 29% (respectively) of people surveyed using the sites.
42% of Canadians do not blog, while 58% do blog.
74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.
9% of people surveyed have hired an employee online and 22% have received a job offer online. 69% have done neither.
61% of businesses said they track what people are saying about their brand online.

Categories: Research & Trends
Tags: 6S Marketing, Social Media

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Dave Forde is Founder of Profectio of busienss sites which includes Profectio, PR In Canada and Clean Tech Corner. He is also Founder of Toronto Tech Week. Follow Dave on Twitter or Facebook
All posts by Dave Forde

drewmack on Dec 2nd, 2009 at 7:55 am

I would be embarrassed to publish this survey. The entire goal of a survey is to use a population which emulates a greater population you would like to learn more about.

“47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.”

Industry analysts estimate that in 2009 Twitter users are primarily American and that their are 6 – 10 million users – total. 47% of Canadians would make up 150% of Twitter’s accounts.

“42% of Canadians do not blog, while 58% do blog.”

That would mean that Canadians publish over 19 million blogs.

This survey is obviously incredibly flawed, which would be alright if they didn’t disingenuously try and infer that their findings were representative of Canadians.
Trackback: Does Anyone Actually Tweet? | MagMe
Oct 13th, 2009 at 6:54 pm

[...] not disputing the statistics that 6S Marketing provides…actually, yes I am. They took 10,000 people from their database [...]

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