As public relations professionals you speed the hours at the office coming up with new ways to communicate messages of what about your client’s activities and initiatives all in the hopes that it will be received by the targeted audience. When an industry association recognizes you for not one but three of the campaigns you’ve produced it comes as a great honor and this is exactly where Strategic Objectives finds their agency.
The upcoming IABC Ovations Awards of Excellence which takes place on May 28th will take time to recognize some of the industry’s best and brightest campaigns over the last year. This year Strategic Objectives has picked up three awards including: The Ridiculously Long Lasting Road Trip Across Canada launching Stride™ gum; The 40th Anniversary Celebration of the Caramilk™ Secret; and The Johnnie Walker Pillars of Responsibility, promoting the safe and responsible use of beverage alcohol at the Canadian Grand Prix in Montreal.
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