The Royal Canadian Mint has selected Hill & Knowlton Canada as its communications agency of record for the next three years. This is not a new working relationship for the two organizations,
Over the last eight years Hill & Knowlton has provided various assignments such as their Olympic program but now after an extensive, competitive review involving multiple agencies H & K has been named AOR.
Hill & Knowlton will be responsible for corporate communications and related functions. While the bulk of the work will be in Canada, Hill & Knowlton will also support the Mint’s marketing and communications efforts internationally.
Hill & Knowlton will work in close partnership with the Mint’s new marketing and advertising agency of record – Cossette – to deliver a seamless integrated model for marketing and communications in order to build profile, enhance reputation, drive sales and ultimately help the Royal Canadian Mint achieve its goal of being the best mint in the world.
