One of the world’s largest text and multimedia distribution services, PR Newswire has partnered with Vancouver-based Contec Innovations to deliver content via mobile devices. PR Newswire customers’ press releases will be made available on Contec’s BUZmobTM mobile publishing service alongside its portfolio of up-to-the minute sports, news, financial, entertainment, media and blog channels. Future upgrades to the service are expected to include distribution of PR Newswire customers’ photos and multimedia assets through the BUZmob platform.
“Distributing PR Newswire content through BUZmob’s content portfolio will give our customers the opportunity to reach new audiences around the world including those in emerging markets, where mobile data penetration is often higher than that of the Internet,” commented Joshua B. Cohen, director of Content Licensing & Distribution, PR Newswire. “We continually strive to make our content available to our customers’ audiences wherever they are and in whatever format the audience desires. The BUZmob publishing service can deliver seamless universal access to our news content across all mobile devices and all mobile networks, making Contec a terrific partner for us.”
As the number of workforces using mobile devices each year increases and an greater demand for consumers “always on” the demand for services such as Contec Innovations and Viigo will continue to rise drastically year after year. The BUZmob widget can simply be added to any website or blog and gives readers easy access to content on any mobile device.
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