Thanks for the comment! I don’t even think it’s laziness so much as time/budgets constraints (like you mentioned). Especially when dealing with clients who don’t ‘get’ media relations and/or aren’t willing to pay.

I’ll definitely admit I’m spoiled on the client side. It’s a lot easier to target pitches when you are already fully immersed in the industry.

I’m as guilty as the rest. Sometimes the client can’t afford a newswire release, so I send it to everyone. But in my defense, not bloggers. And I go back later and do send individual pitches to reporters and bloggers I think will want to write about it. It’s rare to get hits off a blast out, but almost always successful with the pitches.