Pier 1 Imports Names DDB Public Relations as AOR
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DDB Public Relations, a division of DDB Canada has been named Agency of Record (AOR) in Canada and will work with the agency to design and implement a comprehensive public relations program in English and French. DDB Public Relations will focus on helping the retailer promote its base and seasonal merchandise offerings along with the company’s long-standing UNICEF partnership through a national media relations program.
“We’re delighted to be working with such an outstanding team of experts,” says Misty B. Otto, Senior Public Relations Manager, Pier 1 Imports. “The team truly understands our brand and our product. Over the years DDB PR has built a strong presence in the marketplace through their creative thinking and unique public relations approach with marked results. We look forward to working with such a reputable agency and building a successful public relations program.”
Peer 1 and DDB have been working together over the last two years on a number of projects and now look to take their relationship to the next level. With Peer 1’s support for UNICEF Canada and its holiday and gift programs, selecting DDB Public Relations is a natural fit especially when you consider their recent new division and what this can offer to DDB Canada clients.
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