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Paradigm Public Relations Retains Banana Boat And Hawaiian Tropic

By Dave Forde on April 30th, 2008

Just in time to get ready for the summer, Paradigm Public Relations has been selected by Banana Boat and Hawaiian Tropic as their public agency of record.

“We are thrilled to be working with Hawaiian Tropic and Banana Boat—two iconic, leading brands,” says Mike Abbass, Vice President, Paradigm Public Relations. “We look forward to helping them communicate their great brand attributes and the importance of sun protection to Canadians.”

Paradigm will be engaged with both companies to develop various national media relations and sponsorship programs.

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