Spring is in the air, time to get back into shape and Electro Canada, a leading manufacturer of training and fitness assessment tools has recently hired Paradigm Public Relations as its Agency of Record.
“We chose Paradigm Public Relations because the team demonstrated that they truly understood our vision for the Polar brand” says Brigitte Boucher-Sills, Brand Marketing Manager, Polar Electro Canada. “Paradigm brings a great combination of strategic thinking, sports communications experience and media relations expertise to our business.”
Paradigm has begun working on a variety of initiatives for the Polar line of heart rate monitors including media relations, product placement and promotions.
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