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Posted on September 23, 2014 | No CommentsA few years ago, I won some new business: A branding and promotional project with a huge, very well-known multinational cosmetics company - the kind of client whose very logo in your portfolio would give you almost instant credibility. I was thrilled.
Posted on September 22, 2014 | No CommentsPublic relations (PR) firms admit to having difficulty trying to deliver original, top-tier campaigns for their clients in Quebec. But why? Some claim that the answer lies in the language. Yet, many have found that adopting and disseminating French content does not guarantee success in the PR industry here. Others believe that finding specific content that truly resonates amongst
Posted on September 19, 2014 | No CommentsLast week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.
Posted on September 18, 2014 | No CommentsGCI Group has announced the promotion of Lisa Cancian to Senior Consultant, Healthcare. Lisa joined GCI in April 2011, and quickly become a trusted member of the Health and Wellness team, demonstrating her seamless day-to-day account management skills on a variety of key clients. As a rising star in the healthcare communications sector, Lisa understands the value of partnerships
Posted on September 16, 2014 | No Comments1Milk2Sugars announced they have been named public relations agency of record for Yoga Tree. Yoga Tree is expanding their operations in Canada, and looking to open their fifth and largest yoga studio yet, to be located at Bay and Dundas in Toronto. As part of the assignment, 1Milk2Sugars will be handling all of Yoga Tree's public relations for each of its five locations throughout Ontario and will also execute t
Posted on September 16, 2014 | No CommentsLoyalty marketing as commonly practiced is quickly moving to the dustbin of marketing history. While the principle tenets and benefits of loyalty marketing remain as powerful as ever, previous models of execution are giving way to higher impact, more personal, and more efficient approaches to loyalty marketing.