Latest Headlines
  • A few years ago, I won some new business: A branding and promotional project with a huge, very well-known multinational cosmetics company - the kind of client whose very logo in your portfolio would give you almost instant credibility. I was thrilled.

    Why Firing Clients Is Sometimes A Good Idea

    A few years ago, I won some new business: A branding and promotional project with a huge, very well-known multinational cosmetics company - the kind of client whose very logo in your portfolio would give you almost instant credibility. I was thrilled.

    Continue Reading...

  • Public relations (PR) firms admit to having difficulty trying to deliver original, top-tier campaigns for their clients in Quebec. But why? Some claim that the answer lies in the language. Yet, many have found that adopting and disseminating French content does not guarantee success in the PR industry here. Others believe that finding specific content that truly resonates amongst

    PR Manoeuvers Au Québec

    Public relations (PR) firms admit to having difficulty trying to deliver original, top-tier campaigns for their clients in Quebec. But why? Some claim that the answer lies in the language. Yet, many have found that adopting and disseminating French content does not guarantee success in the PR industry here. Others believe that finding specific content that truly resonates amongst

    Continue Reading...

  • When asked to accurately describe the ‘core innovation’ I champion in the crowded world of digital public relations and issue management, I define it as follows: A system that leverages social media channels towards large-scale engagement of stakeholders in debates around controversial projects or policies. Now, let me explain…

    Social Media Q+A – Stakeholder relations 2.0

    When asked to accurately describe the ‘core innovation’ I champion in the crowded world of digital public relations and issue management, I define it as follows: A system that leverages social media channels towards large-scale engagement of stakeholders in debates around controversial projects or policies. Now, let me explain…

    Continue Reading...

  • Last week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

    SMBs Don’t Need Content Calendar Tools, They Need Good Content

    Last week, back from Content Marketing World 2014, Jay Baer noted that over the last 12 months, the number of content marketing software vendors had exploded, forcing the vendor and expo area to massively expand. How many exactly were participating? Too many according to him. And because these companies were not sustainable yet but spending their VC’s money, he predicted a big shakeout will happen.

    Continue Reading...

  • GCI Group has announced the promotion of Lisa Cancian to Senior Consultant, Healthcare.  Lisa joined GCI in April 2011, and quickly become a trusted member of the Health and Wellness team, demonstrating her seamless day-to-day account management skills on a variety of key clients. As a rising star in the healthcare communications sector, Lisa understands the value of partnerships

    GCI Group Promotes Lisa Cancian To Senior Consultant, Healthcare

    GCI Group has announced the promotion of Lisa Cancian to Senior Consultant, Healthcare. Lisa joined GCI in April 2011, and quickly become a trusted member of the Health and Wellness team, demonstrating her seamless day-to-day account management skills on a variety of key clients. As a rising star in the healthcare communications sector, Lisa understands the value of partnerships

    Continue Reading...

  • It amazes me that so many organizations fail horribly at building, fostering, and maintaining a healthy corporate culture today. Your employees are your greatest assets. Without them - you have nothing. No one to build, develop, improve, and support your product or service. No one to serve your customers. No one to generate revenue. Given that - why do we treat our employees so badly? Why do we treat them like less than how freaking valuable they are?

    Are You #Failing At Building A Healthy Company Culture?

    It amazes me that so many organizations fail horribly at building, fostering, and maintaining a healthy corporate culture today. Your employees are your greatest assets. Without them - you have nothing. No one to build, develop, improve, and support your product or service. No one to serve your customers. No one to generate revenue. Given that - why do we treat our employees so badly? Why do we treat them like less than how freaking valuable they are?

    Continue Reading...

  • 
The world has become filled with brand 'experts', but who can blame them when there are so many people claiming themselves social media gurus. The concept of branding has permeated our everyday lives, hitting every outlet and medium, and much of it can be centered on the desire to build 'personal brands'. But it has also become a pop culture reference point, which is always the moment that a concept goes from a niche industry and into the lexicon of every day people.

    Branding: The Emperor’s New Clothes

    The world has become filled with brand 'experts', but who can blame them when there are so many people claiming themselves social media gurus. The concept of branding has permeated our everyday lives, hitting every outlet and medium, and much of it can be centered on the desire to build 'personal brands'. But it has also become a pop culture reference point, which is always the moment that a concept goes from a niche industry and into the lexicon of every day people.

    Continue Reading...

  • Loyalty marketing as commonly practiced is quickly moving to the dustbin of marketing history. While the principle tenets and benefits of loyalty marketing remain as powerful as ever, previous models of execution are giving way to higher impact, more personal, and more efficient approaches to loyalty marketing.

    21st Century Loyalty Marketing: Don’t Get Left Behind

    Loyalty marketing as commonly practiced is quickly moving to the dustbin of marketing history. While the principle tenets and benefits of loyalty marketing remain as powerful as ever, previous models of execution are giving way to higher impact, more personal, and more efficient approaches to loyalty marketing.

    Continue Reading...