With offices in most major cities across Canada, NATIONAL Public Relations has recently expanded its client roster winning the public relations business for Maple Lodge Farms. NATIONAL has been named agency of record for the Brampton-based producer of chicken products. The agency will be responsible for planning, developing and implementing marketing communications programs for Maple Lodge Farms’s Classic Roast chicken deli meats and Chicken Bacon products. Public relations efforts will focus on creating awareness of nutritious options available from Maple Lodge Farms.
“We want to partner with NATIONAL because of their track record in marketing food and lifestyle brands, as well as their understanding of the baby-boomer market,” said Fred Marques, Vice-President, Marketing, Maple Lodge Farms.
NATIONAL and Media Dimensions, Maple Lodge Farms’s media buying agency, will also be collaborating on an integrated communications program.
Popularity: 1% [?]
