A few weeks ago Media Profile helped Jack Daniels ring in their 160th birthday with a number of key events as part of the month long celebration.
Jack Daniel’s history:
Jasper Newton “Jack” Daniel, who pioneered the world’s best-selling whiskey, was born in Lynchburg, Tennessee, in September 1850, but due to the passage of time and fires, no one knows the exact date of his birth. This September, the folks at Jack Daniel’s are celebrating Jack Daniel’s 160th birthday with nationwide celebrations, a special Jack Daniel’s birthday cocktail recipe and a limited edition bottle, only available in stores in September.
Media Profile organized a few events for their client Jack Daniel’s, in Toronto at the Drake Hotel and Montreal at Weinstein and Gavino’s venues. Staff was also on hand at the LCBO tastings in both cities. Parties are being held in most major Canadian cities, including Vancouver, Calgary, Edmonton, Toronto, Montreal, Ottawa and Quebec City throughout September.
Media interviews were secured with Master Distiller Jeff Arnett on The Fan 590, Proud FM and with Sharp Magazine, Toronto Star and BizBash. In Montreal, Master Taster Jeff Norman was on hand and spoke with the Montreal Gazette, CJAD and Global Montreal, among others.
Private tastings were held prior to the birthday events in both cities, with coverage coming from both, including TasteTO, Canoe TV, Grill Interrupted, and Vitamin Daily Montreal.
Both VIP events resulted in coverage as well, including Ramone.ca, Globe and Mail and MTV Canada.
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