LexPR Helps Beefeater Come To Canada, Creates Beefeater 24 Contemporary Tea Salon Event

July 20, 2010


Last week 300+ joined in welcoming Beefeater 24 to Canada as part of an official launch event organized by LexPR at Brassaii Restaurant & Lounge in downtownToronto. The theme for the night was “Alice in Wonderland,” with Beefeater 24 and LexPR staff dressed to fit the part of the night’s theme. Also on hand was Desmond Payne, Master Distiller and creator of the new Beefeater 24 and Dan Warner, Brand Ambassador and global mixologist.A number of media outlets were on hand including Foodservice and Hospitality Magazine, Globe & Mail, CityLine, Yahoo, Elle Magazine, 680 News, Toronto Sun, TCHAD Magazine, MSN.ca, blogTO and of course PR In Canada.

One on one interviews were also conducted with a Beefeater representative and media outlets such as Toronto Star, Food & Drink Magazine, Shops.ca, Sharp Magazine, Canadian Restaurant and Foodservices Magazine.
Here are a few photos from the event:
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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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