Koodo Mobile (owned by Telus) recently launched their new Build-a-Bash campaign leveraging various channels including contest, mobile, social media and street-events (images below, click to enlarge). The BuildABash.ca was created where participants across Canada (excluding Quebec) are encouraged to build their own virtual party and earn points toward a chance to make it a reality. Partiers earn points by finding Koodo codes, voting on party elements and participating in koodo-tainment – fun activities that range from word games to visiting a local Koodo kiosk. Weekly prizes will also be given out throughout the course of the campaign. The contest started on August 6th and will run until October 1st.
Communications-agency Espresso created the campaign which also leverages popular social networking site Facebook and it Facebook Connect option, a Twitter personality (@koodoparty), launch events in Vancouver (August 13th) and Toronto
(August 20th). A preview of the campaign was also presented to attendees of the recent Vancouver Pride at Koodo’s Big Night
Out – Davie Street Pride Party.
Social Agency: Espresso
Street-Events: Espresso
Popularity: 1% [?]
