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Kia Canada Wins Sponsorship Marketing Award For Bury It In The Borrego Campaign

By Dave Forde on June 29th, 2009

Ever since its launch in October 2005, Toronto Football Club (Toronto FC) has entertained millions of loyal fans from Toronto and the surrounding area.  Brands who KIAtype of unique value have been quick to tap into this audience.  Kia Canada is one of them who recently picked up an award at the Sponsorship Marketing Awards for their” Bury It In The Borrego” campaign which ended in October 2008.

“We are very pleased to receive this recognition,” said Mark McCash, National Marketing Manager at Kia Canada. “As a loyal supporter and proud sponsor of the Toronto FC, Kia Canada wanted to develop a promotion that was engaging to help add to the excitement of the game.”

The promotion took place during halftime at Toronto FC games and offered  a lucky supporter the chance to win a new “09 Kia Borrego”. In order to win, the contestant had to kick a ball into the open rear hatch from a distance of 25 yards.  There are some photos from one of the Toronto FC games where Kia Canada team members were on hand (click to enlarge).

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Dave Forde is Founder of Profectio of busienss sites which includes Profectio, PR In Canada and Clean Tech Corner. He is also Founder of Toronto Tech Week. Follow Dave on Twitter or Facebook
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