Fleishman-Hillard Canada announced the appointment of John Bozzo, as Senior Vice President and Partner of the public relations agency. As well, he will serve as national healthcare and social services lead.
John has more than 30 years of experience in corporate communications, public affairs, integrated reputation and brand management, corporate positioning. He has a proven ability to build strong organizations, brands and integrated communications that deliver a strategic advantage and enhance consumer preference and loyalty. He has managed and reinvented organizations at Bell Canada, CBC, Ontario Hydro and the Ministry of Health and Long-Term Care while maintaining employee commitment and enhancing results. Bozzo, who has a passion for healthcare communications, brings a wealth of practical experience to the position and is considered a thought-leader in healthcare communications and the implementation of “health belief models” through integrated communications and social marketing.
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