PR In Canada

US-based public relations agency Schwartzman & Associates has released an interesting report on social media entitled “The 2009 Digital Readiness Report.”  Produced in partnership with iPressroom, Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream.

Download the 2009 Digital Readiness Report here.

Report highlights:

• When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
• Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
• Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
• Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
• Most organizations are considering hiring social media specialists.

Overall some interesting data and I’d say that US-based companies are much more willing to experiment with social media.  One suggest that I think ever client-side company should do is set up a social media lab, where they test the various tools and see what works for their respective company.

Categories: Social Media
Tags: Social Media