Toronto-based Insight Sports, which helps to create unique provides sports media and entertainment properties marketing opportunities over multiple platforms including broadcast television, events, on-line, mobile, in-arena and video on-demand has been selected by the Buffalo Bills and Roger Media as the official sponsorship agency of the Buffalo Bills’ eight-game NFL series at the Rogers Centre in Toronto. This is a five-year deal where Insight Sports will be responsible for developing, marketing and executing all of the series’ sponsorship. As per the agreement, Insight Sports will pursue a title sponsor for the series. The series’ sponsorships will consist of integrated marketing platforms including event logos and promotional rights, in-stadium advertising, pre-game and post-game activities, hospitality and various media assets.
“We are excited to be partnering with Insight Sports on this initiative,” said Pete Guelli, Senior Vice President of Business Ventures for the Buffalo Bills. “Their management team, market knowledge and internal resources will be invaluable to our organization as we develop this series of games in the Toronto marketplace. We will be working closely with Rogers Media and Insight Sports to ensure that we have the right partners in place to launch this series of games.”
Insight Sports operates three specialty television networks including GOLTV Canada, WFN: World Fishing Network, and GameTV, while also holding significant interest in the NHL Network. The organization owns and operates the Capital One Grand Slam of Curling and Ford Major League Gaming Canada. Insight Sports also manages Wayne Gretzky’s official website, www.gretzky.com.
Related Stories:
