One of the first things that Justin Creally said as he took the top spot at High Road Communications was that moving forward all client work would involve social media in some capacity which many wondered whether making such a public statement might hurt the public relations relationship with clients who might not quite understand the benefits. Fast forward a few months and several campaigns and High Road has announced they have merged operations with iSTudio, both agencies are owned by parent company Fleishman-Hillard Canada. This new integrated team will have offices in Toronto, Ottawa, Monreal, Vancouver and San Francisco with a start of more than 90 employees.
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