Harley-Davidson Wants You To “Live The Dream”

April 12, 2012


When you think of the words ‘cool’ and ‘motorcycles,’  Harley-Davidson is definitely something that will come to mind.  As part of their latest advertisement, they tapped the talent of JAN Kelley Marketing to create the “Live The Dream” campaign.  Their target, competitive riders who want to do just that, “Live The Dream,” and the promotion is just in time for motorcycle season.

“We built this concept around the idea that there’s ‘a little Harley® in everyone’”, says Lynn Ridley, Vice President Creative, JAN Kelley Marketing. “The goal is to connect with those riders who see something of themselves in the Brand – as independent, free-spirits – they live to ride. Even as a kid, their bike made a statement – every inch of it, lovingly customized and maintained.”

A key component of the campaign is a TV spot that features a young boy who takes great pride in his bike. From the chrome to the wheels, his dream is to have the best ride on the block. The sound of a card in the spokes grows into the low rumble of a motorcycle as he speeds past, unleashing his dream.

https://www.youtube.com/watch?v=FYW9WYxwfqA

JAN Kelley commissioned original music and lyrics by Canadian composers, Ian Thomas and Tim Tickner that reinforces the emotion between bike and rider – both young and old. It’s more than a pleasurable pastime, it’s an intimate relationship.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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