Hong Kong-Based Telford International Company Limited has selected GCI Canada as their new agency of record as the distributor of liquor and beverage products looks to expand and bring their Tao Ti brand of green tea to Canadian consumers.
“GCI Canada presented a solid communications strategy that was consistent with our marketing objectives for launching Tao Ti in Canada,” said Mark Brown, Manager, International Business Development. “GCI’s expertise in integrated public relations and strategic communications is what we need to help build the Tao Ti brand in Canada.”
GCI Canada will undertake various marketing efforts for the Tao Ti brand in Canada through national media relations and communications activities this year including an influencer sampling program targeting key markets in Toronto and Vancouver.
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